The Jordan 8 that’s been rumored since forever is dropping this week.
Drake is the king of Toronto hip-hop, and of Raptors courtside seats. And in the past, he’s been sneaker royalty, too, but it’s been a minute since we’ve heard from him on that front. Now, though, Drake is returning to the footwear game with a new pair of Air Jordans that will have sneakerheads (and regular Drake fans) stopping at nothing to get their hands on a pair. Since signing with Jordan Brand in 2013, Drake and the legendary label have released two limited-edition and extremely hyped collaborations: the OVO x Jordan 10 and 12. Since then, the world has wondered when the 6 God would bless us with another sneaker—and the time has come.
Much like the two models before it, the new OVO x Air Jordan 8 stays within the familiar OVO color family: It’s a lot of white, black, and gold. The sneaker comes in both black and white colorways, is made of tumbled leather and nubuck panels, and features OVO’s logos and gold accents in all the right places. There’s even an embroidered “Welcome” on the inside of the tongue, likely a nod to Drake and the Raptors’ “Welcome Toronto” basketball program, which refurbishes community basketball courts in the city. And in addition to the sneakers, a matching Jordan tracksuit will be dropping, too. Maybe you recognize it: Drake rocked the white-and-gold version in the new “Look Alive” music video with buzzing Memphis rapper BlocBoy JB that hit the Internet earlier this week. (That’s what we call synergy.)
As you can imagine, copping a pair of these sneakers (or that fire tracksuit, for that matter) won’t be easy. But when you consider the furious pace that Kanye West and Adidas release sneakers together, or the fact that Virgil Abloh and Nike released ten sneakers all at once, the hype surrounding these particularly rare OVO Jordans makes a lot more sense. And we get it. Drake has obviously been busy touring, writing music, and posting corny Instagram captions; when you’re doing that, your sneaker releases are going to be few and far between. But like most things Drake does, these sneakers are worth the wait.
$225; an online raffle from October’s Very Own is open now, and the sneakers are expected to release February 16 via nike.com.