Here’s how to get a pair of LeBron’s socially-conscious kicks.
LeBron James has been one of the more outspoken professional athletes in recent years, and particularly since Donald Trump took office a little over a year ago—starting with a pair of sneakers emblazoned with the word “equality” when he played in Trump’s backyard back in December. And while some folks on the news haven’t taken it well, James isn’t backing down. In fact, now he’s even releasing those signature sneakers with a social message behind them. Right now, Nike is hosting a raffle to give away 400 pairs of the new LeBron 15 “Equality,” a sneaker that previously was only available to James himself.
This sneaker is the latest from Nike’s massive push to get the LeBron 15 everywhere, from versions that look like Fruity Pebbles to ones inspired by Nike’s first-ever sneaker. They’re also a part of Nike’s larger “Equality” campaign that debuted late last year. Like the LeBron 15 styles before it, these versions feature a sock-like design done up in Nike’s new “Battleknit” fabric. They’ve also got both Nike Zoom and Nike Air technology in the sole, making them bouncy enough for a six-foot-eight super human who, in his 15th year of NBA basketball, is dunking on fools like it’s nothing. Where they differ is that on both pairs—they come in both black and white—is the word “equality” in gold embroidery on the heel. Whether you plan to ball in these or just want to promote a positive message, the King has you covered.
The icing on the cake is that both Nike and LeBron have decided to donate all entry fees—$10 a pop after the first one—to the Smithsonian National Museum of African American History and Culture. So when you buy into the raffle, you’re not just helping your chances at getting a pair—you’re making a donation to a worthy cause. Which is not something you usually get to do when shelling out for top-shelf kicks.