Makeup primer is a thankless job at best. If primer is doing its job well, no one will be able to tell you’re wearing it and your makeup will look good and fresh all day. Primer at its worst disrupts the look you’re going for by changing the textures of your other makeup, leaving unblended patches, smudged makeup out of place, or grainy residue on your face.
That’s why finding a good primer is important–the wrong one is obvious, but the right one seamlessly and naturally enhances the appearance of your skin. According to representatives at e.l.f. Cosmetics–a favorite brand of many drugstore-makeup-aisle perusers–the beauty brand sells a primer every six seconds. E.l.f. Cosmetics has a lot of options when it comes to primers, with its nuanced products ranging from $2-$12 dollars.
The Lock On Foundation Glue ($8; elfcosmetics.com), for example, is a stickier texture that “melts” into your skin to “glue” your makeup in place, while the Blemish Control Face Primer ($6; elfcosmetics.com) is made with salicylic acid, vitamin E, and tea tree to help fight acne while you wear it. These two are kind of on opposite ends of the primer spectrum, and e.l.f Cosmetics has a gradient of primers to get you from one end to the other.
There are primers that hydrate and tone, and primers that come as creams, sheet masks ($2; elfcosmetics.com), mattifying balms ($2; elfcosmetics.com), and mists ($8; elfcosmetics.com). The brand’s collection makes it easy to customize your makeup routine to match your skin’s needs and to get your desired benefit from makeup primer. See e.l.f. Cosmetics’ full primer line here–if it took you a minute to read this, 10 primers were just purchased.
[MUSIC] So today’s obsession is the new Photo Finish oil primer from Smashbox. I love Smashbox for their primers. They pretty much own the category. THey have a ton of different formulas but when I heard about an oil primer I was very curious to see how it works. So, I’ve been using it for a few months and I absolutely love it. It’s 50% primer and 50% oil, and I think it’s really great for people with dry skin, you use it after your moisturizer or in place of your moisturizer, prep your skin with it. It dries down to a very lightweight finish, it’s a blend of 15 plant oils And then put your coverage on. It gives your skin a really nice glow through your foundation. You can also use it to thin out any coverage. So it comes in a dropper. Add a drop to your foundation, your concealer, your tinted moisturizer, and it will thin it out and give you a more lightweight finish. [MUSIC]